CCMA/FCCC MARKETING COMMITTEE
JOINT MEETING NOTES
December 13, 2011
Present - Bruce Szafran , Megan Stuckey, Gary
Huneycutt, Melissa Blaine, Erin Melikian, Gary Krull, Jim Henry, Carmen
Kleiser, Al Davis, Barry Golliday, John Bittenbring
-Introduction of Bruce Szafran as new General Manager.
-Membership Update
-The club has
gained five new memberships since our November meeting, 4 Social
(returning members), 1 Associate..
-Effectiveness of the resigned member outreach effort was 21 former
members have returned. 17 Social, 3 Associate and 1 Full Golf.
Discussed possibly extending the deadline until mid to late February,
with further communication (letter, phone contact).
-Year end
resignations. During November and early December 17 resignations
have been received. Primary reason is lack of use, with some also
attributed to final fallout from the clean-up of membership plans.
-Advertising plans for 2012 Limited
targeted seasonal ads will be used during the winter, with the renewal
of the primary ad campaign to re-start in March for the spring season.
-Publicizing of Social Events - Some concern had been
expressed regarding the lack of posters, table tents, etc to publicize
social events. Affiniti now has the templates that were used
previously and Erin Melikian will manage the production going forward..
-Working with the FCHOA Club management has been
working with the HOA in several areas to both improve relationships with
the community and increase exposure of the club, hopefully leading to
increased membership. The two primary efforts are working closely
with the Colony Kids group to identify activities targeted at younger
families such as holiday events (Santa Brunch), movie nights, etc, and a
spring Parade of Homes coordinated with outside realtors (Long & Foster,
Prudential, William E Wood, Liz Moore, etc) using the club as the focal
point for activities.
-Sale of FCCC-Member impact It was determined
that it is too early to predict the potential impact of having the club
officially listed for sale. However the committee felt that
communication with the membership throughout this process is an
important as it was during the Chapter 11 process.